Most Meta ad accounts don't die from bad luck — they die from one of seven recurring failure patterns. A field guide to audience blindness, creative fatigue, tracking gaps, compliance traps, budget leaks, funnel collapse, and the scaling cliff.

Master advanced Lookalike Audience strategies for iGaming advertising. Learn seed audience optimization, layering techniques, and signal-based targeting to maximize player acquisition ROAS.

A $50K iGaming campaign on Meta collapsed with a 0.3 ROAS due to broad targeting. Learn how CRM-seeded lookalikes and CAPI integration rescued performance to 4.2x ROAS in 30 days.

Yes — Lookalike Audiences still work in 2026, with Advantage+ caveats. When Meta overrides them, source audience selection, optimal sizing, and refresh strategies that cut CPA by 38%.