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Meta / Google / TikTok / LINE

Meta / IG 全漏斗廣告代投

我們不只「代投」— 從廣告 → LP → 追蹤 → 儀表板 → 漏斗優化一次接通,讓每一筆預算都可歸因、可迭代、可放量。

預約諮詢

3.2x

平均 ROAS

500+

管理過的廣告活動

$2M+

優化的廣告預算

50+

服務客戶數

什麼是廣告代投 / Media Buying?

廣告代投(Media Buying)是由專業團隊代為規劃、執行與優化付費廣告活動的服務。涵蓋受眾定位、素材製作、預算分配、追蹤歸因與持續優化,目的是以最低的獲客成本(CPA)達成最大化的廣告投資報酬率(ROAS)。RedClaw 專注於 Meta、Google、TikTok 與 LINE 等主流平台,為 iGaming、加密貨幣、電商與 SaaS 產業提供全漏斗廣告投放服務。

4.2x

Avg. ROAS

500+

Campaigns Managed

$2M+

Ad Spend Optimized

平台專精

我們精通的廣告平台

針對每個平台的特性,量身打造最適合的投放策略

Meta / Facebook 廣告

全球最大的社群廣告平台,精準的受眾定位與 Advantage+ 自動化功能,是獲取高價值用戶的首選。

自訂受眾 + 類似受眾精準投放
Advantage+ 購物廣告自動化
DCO 動態素材組合測試
Pixel + CAPI 雙軌追蹤歸因

最適合

iGaming、電商、App 下載

典型成效

ROAS 3-5x

Google 廣告

覆蓋搜尋、多媒體、YouTube 與 Performance Max,精準抓住有明確意圖的高價值用戶。

關鍵字搜尋廣告 — 高意圖流量
Performance Max 跨渠道自動投放
YouTube 影片廣告品牌曝光
再行銷名單精準回撈

最適合

SaaS、B2B、本地服務

典型成效

CPA 降低 30-40%

TikTok 廣告

年輕世代的主戰場,Spark Ads 與 TopView 格式,用原生內容風格大幅提升互動率。

Spark Ads 原生創作者授權投放
TopView / In-Feed 高曝光版位
趨勢素材快速製作與迭代
電商一站式購物廣告

最適合

電商、娛樂、App

典型成效

CTR 提升 2-3x

LINE 廣告

台灣、日本、泰國市場的國民級通訊平台,LINE LAP 與 OA 結合,打造高黏著度獲客通道。

LINE LAP 精準受眾定位
OA 好友增粉 + 自動回覆
圖文選單 + Rich Menu 導流
LINE Points 廣告獎勵機制

最適合

本地商家、金融、醫美

典型成效

好友增粉成本低 40%

Deep Dive

Platform Deep Dive

Explore our platform-specific capabilities, strategies, and proven results in detail.

Meta / Facebook Ads

The largest social advertising platform with 3.07B monthly active users.

Key Capabilities

  • Advantage+ Shopping & App Campaigns with AI-driven optimization
  • Lookalike audiences from 1% to 10% seed lists
  • Dynamic Creative Optimization (DCO) for multi-variant testing
  • Conversions API (CAPI) server-side tracking integration
  • Catalog Sales with real-time inventory sync
  • Instagram Reels & Stories placement optimization

Best For

E-commerce
Lead generation
App installs
iGaming player acquisition

Typical Results

3.2x average ROAS across managed accounts

Pro Tip

Combine Advantage+ with manual CBO campaigns for a hybrid strategy that balances AI efficiency with human insight.

執行流程

六步驟全漏斗執行流程

從策略規劃到規模放量,每一步都有明確的交付與驗收標準

步驟 1

審計與策略規劃

深入分析現有帳戶、競品與市場,制定數據驅動的投放策略。

  • 現有廣告帳戶全面健檢
  • 競品廣告素材與策略分析
  • KPI 定義與預算分配方案
步驟 2

素材製作

根據平台特性與目標受眾,製作高轉換率的廣告素材。

  • 主張/信任/福利/流程四維度測試矩陣
  • 靜態圖 + 影片 + 輪播多格式覆蓋
  • 合規審查確保不觸發政策違規
步驟 3

追蹤設定

建立完整的追蹤鏈路,確保每一次轉換都能精準歸因。

  • Pixel + CAPI 雙軌設定與驗證
  • UTM 參數規範與命名標準
  • 轉換事件定義與自訂回報
步驟 4

上線與測試

以小額預算快速驗證假設,找出可放量的受眾與素材組合。

  • 多組受眾 A/B 測試
  • 素材勝率追蹤與即時調整
  • 版位優化與出價策略測試
步驟 5

持續優化

根據數據反饋,持續迭代素材、受眾與漏斗掉點。

  • 每日監控核心 KPI(CPA / ROAS / CTR)
  • 每週素材更新與勝率報告
  • LP 轉化率優化建議
步驟 6

規模放量

找到穩定的 CPA 區間後,有策略地擴大預算與觸達範圍。

  • 水平擴量:複製勝出廣告組
  • 垂直擴量:逐步提高預算
  • 跨平台擴展與預算再分配

我們的成效

來自真實客戶的投放數據

4.5x

平均 ROAS

-35%

CPA 平均降幅

500+

管理過的廣告活動

98%

客戶續約率

Full-Funnel

全鏈路獲客架構

廣告素材

主張/信任/福利/流程解釋測試矩陣,按週迭代

落地頁

轉化型(快)vs 信任型(穩)兩套 LP A/B 測試

追蹤歸因

Pixel + CAPI 設定/檢測,UTM 規範,iOS 信號損失應對

即時儀表板

日監控 + 週報:漏斗掉點、素材勝率、受眾貢獻

漏斗優化

減阻二選一:主 CTA「先拿福利」+ 副 CTA「先了解」承接觀望流量

留存再觸達

黃金 5-15 分鐘觸達、24h 身份定錨、特權曝光 + 軟著陸

方案選擇

USDT 計價 | 代投抽成 20%(可談)

S|Launch

搭建啟動 + 測試上線

剛進台灣市場,需要先把鏈路接起來並拿到第一輪可用數據。

Setup 費
$250–400
代投佣金
20%
最低月費
$500+
  • LP(1 版)+ 追蹤/表單/UTM
  • Pixel/CAPI/事件檢測
  • 基礎儀表板(每日監控)
  • 首輪廣告結構與素材測試計劃
立即諮詢
推薦方案
G|Growth

月代操 + 漏斗優化

需要穩定產出註冊/入群等轉化,並持續迭代素材與漏斗掉點。

Setup 費
$250–400
代投佣金
20%
最低月費
$900+
  • 含 Launch 全部交付
  • Meta/IG 全代操(含日優化)
  • 每週素材測試與勝率報告
  • LP A/B 測試(至少 2 版)
  • 週報 + 週會(30-45 分鐘)
立即諮詢
X|Scale

放量版:深度化 + 分層指標

要放量、要「跑得久」,把註冊後黃金 5-15 分鐘與回流留存做滿。

Setup 費
$250–400
代投佣金
20%
最低月費
$1,500+
  • 含 Growth 全部交付
  • 觸達節奏建議(話術/提醒/標籤)
  • 漏斗分層:新人→首動作→高價值
  • 進階儀表板:素材/受眾/路徑貢獻拆解
立即諮詢

KPI 四層框架

我們不只看「有沒有轉化」— 而是從流量到價值完整追蹤每一層

流量層

CPM · CTR · CPC · Landing View Rate

轉化層

LP CVR · CPL · CPA

價值層

FTD Cost · Payment Rate · AOV · D1/D7/D30

體驗層

註冊後 15 分鐘內完成關鍵步驟比例(黃金興奮期)

兩週試跑 Pilot

適合首次進入台灣市場的團隊:先用小額預算跑通鏈路與數據口徑,驗證 CPA 區間與承接效率。試跑通過後再進入 Growth/Scale 放量。

成功標準

  • 可投放性:素材與落地頁可穩定投放
  • 數據完整性:事件回傳與歸因口徑一致
  • 成本區間:核心 CPA 落在認可區間或有下降趨勢
  • 承接效率:15 分鐘內完成承接比例達門檻
申請試跑

長期白帽,合規優先

不做 cloaking、跳轉偽裝或任何違規規避方式
上線前合規清單 + 素材禁區統一對齊
拒登/限流應對:素材替換 → 結構調整 → 受眾重組
提供合規文件範本:18+、條款、隱私、責任博彩

執行里程碑

Week 0

Kickoff

文件與資產確認、KPI 定義、事件規劃、素材規範與在地化方向

Week 1

搭建

LP 上線、追蹤打通、儀表板就位、廣告結構搭建

Week 2

小額測試

受眾/素材/版位 A/B 測試,找出可放量組合

Week 3–4

放量優化

以數據門檻擴量、更新素材、優化漏斗掉點

常見問題

關於廣告代投服務的常見問題與解答

我們的服務涵蓋完整的廣告投放生命週期:策略規劃、帳戶設定、素材製作、受眾定位、追蹤設定、每日優化、週報分析與預算建議。根據所選方案不同,可能還包含落地頁設計、漏斗優化與自動化報表。
我們的 Launch 方案最低月度廣告預算為 $500 USD。Growth 方案為 $900+ USD,Scale 方案為 $1,500+ USD。預算越高,越能快速累積數據並找到可放量的受眾組合。
我們主要支援 Meta(Facebook / Instagram)、Google(Search / Display / YouTube / Performance Max)、TikTok 與 LINE。根據客戶需求,也可以擴展到其他平台如 Twitter/X、LinkedIn 或程序化購買。
通常在上線後 1-2 週即可看到初步數據趨勢。2-4 週內可以確認 CPA 區間並開始優化。穩定的 ROAS 通常在 4-8 週內達成,具體取決於產業、預算與目標。
我們有專門的合規團隊,在廣告上線前進行完整的合規審查,包括素材禁區對齊、目標地區法規檢查、18+ 年齡限制設定、責任博彩聲明等。我們不做 cloaking 或任何規避政策的操作,確保帳戶長期安全。
我們採用一次性設定費($250-400 USD)加上廣告支出 20% 佣金的計價模式。佣金比例可根據月度預算規模協商。所有費用以 USDT 計價,支持加密貨幣與傳統支付。
是的。我們提供即時儀表板供客戶隨時查看核心數據。Growth 方案以上每週提供詳細的素材勝率報告與優化建議,並安排 30-45 分鐘的週會進行數據回顧與策略調整。
Pilot 是為期兩週的試跑方案,適合首次合作或剛進入新市場的客戶。用小額預算驗證鏈路完整性、CPA 區間與承接效率。通過試跑標準後,再進入正式的 Growth / Scale 方案。
我們需要品牌 VI 文件(Logo、品牌色、字體)、產品/服務介紹、目標市場與受眾描述、過往投放數據(如有)。如果沒有現成素材,我們的團隊也可以從零開始設計製作。
我們採用 Pixel + CAPI(Conversions API)雙軌追蹤架構,配合 UTM 參數標準化、事件去重機制(event_id)與 EMQ 分數監控。這能有效應對 iOS 14.5+ 隱私政策變化與廣告攔截器的影響,確保 95%+ 的事件追蹤準確率。
Media buying is the strategic process of purchasing advertising space across digital platforms to reach your target audience at the lowest cost per acquisition. Unlike self-serve ad management, professional media buyers leverage advanced bidding strategies, audience segmentation, creative optimization, and cross-platform analytics to maximize every dollar of your ad spend. We handle the technical complexity so you can focus on your business.
We offer three tiers: Launch ($500+ monthly ad spend, 20% management fee), Growth ($900+ monthly, 20% fee), and Scale ($1,500+ monthly, 20% fee). All plans include a one-time setup fee of $250-$400 for tracking, pixel configuration, and campaign architecture. The management fee covers daily optimization, reporting, creative consultation, and dedicated account management.
We specialize in Meta (Facebook & Instagram), Google Ads (Search, Display, Shopping, YouTube, Performance Max), TikTok Ads, and LINE Ads Platform. We recommend the right platform mix based on your industry, target audience, and business objectives. Most clients see the best results with a multi-platform approach.
You can expect to see initial data and performance trends within the first 7-14 days of campaign launch. However, true optimization requires 4-6 weeks as we gather enough data for the algorithms to learn and for A/B tests to reach statistical significance. Most clients see meaningful ROI improvements by week 3-4, with compounding gains over subsequent months.
Our Launch plan works with ad budgets starting at $500/month. However, we recommend at least $1,000-$2,000/month for meaningful results, especially on platforms like Google Ads where competition for keywords can be high. For iGaming and crypto verticals, we typically recommend $3,000+ monthly to achieve sufficient volume for optimization.
Our Growth and Scale plans include creative consultation and basic creative production. This covers ad copy writing, image selection guidance, and video ad direction. For more advanced creative needs (custom video production, motion graphics, professional photography), we partner with specialized creative teams and can coordinate production as part of your campaign strategy.
We track a four-layer KPI framework: (1) Traffic metrics (CPM, CTR, CPC), (2) Conversion metrics (CVR, CPL, CPA), (3) Value metrics (ROAS, AOV, LTV), and (4) Quality metrics (retention rates, engagement scores). You receive weekly reports with full transparency into all metrics, plus real-time dashboard access. We focus on the metrics that actually drive your business growth, not vanity metrics.
We have deep expertise in iGaming (online casinos, sportsbooks), cryptocurrency and fintech, e-commerce (DTC and marketplace), SaaS and B2B, and local businesses in the APAC region. Our team understands the unique compliance requirements, audience behaviors, and creative strategies for each vertical. We also handle restricted/regulated industries that many agencies avoid.
We offer two service models: Basic Management (you provide the ad account and creatives, we handle optimization) at 15% of ad spend, and Full-Service (we handle everything from account setup to creative production) at 20-25% of ad spend. Full-Service includes a one-time setup fee of $200 for Business Manager configuration, initial creative batch, and tracking setup. The setup fee is waived if your first month ad spend exceeds $3,000.
We recommend a minimum of $20 USD per day (approximately 600 TWD). Below this threshold, ad platforms do not collect enough data for their algorithms to learn effectively, resulting in poor optimization. For optimal results, we suggest $30-50 USD per day, which provides sufficient data volume for the learning phase to complete within 3-5 days.
Yes! All new clients receive a 2-week free trial — no service fees charged during this period. You only pay the actual ad spend to the platform. This gives you a zero-risk opportunity to evaluate our performance with real data. After the trial, you can decide whether to continue with a paid plan or stop without any obligation.
The $200 setup fee applies to Full-Service clients who need us to create their Business Manager, ad accounts, and initial creative assets from scratch. This fee is automatically waived if your first-month ad spend exceeds $3,000. If you already have your own ad account and creatives (Basic Management plan), there is no setup fee at all.
Yes, we offer landing page production at 8,000 TWD per page (approximately $250 USD), which includes custom design, copywriting, and full data tracking integration (Meta Pixel, Google Analytics, conversion events). Not every campaign needs a landing page — if your goal is to drive conversations (e.g., WhatsApp, LINE, Messenger), you can skip this. However, campaigns with dedicated landing pages and pixel tracking consistently achieve lower long-term acquisition costs.
No contracts, no lock-in. You can pause or stop at any time. To end the service, simply revoke our Business Manager partner access — your ad accounts, audience data, and campaign history remain 100% yours. Service fees are calculated based on actual ad spend up to the day you stop, with no cancellation penalties.
Absolutely. We create separate campaign structures for each product to ensure clean data isolation and accurate performance tracking. Each product gets its own campaign, ad sets, and reporting, while billing remains consolidated. This allows you to compare performance across products and allocate budget to your best performers.

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