An e-commerce brand hemorrhaged $35K when Performance Max cannibalized branded search traffic and broad match keywords consumed 60% of budget with 0.1% conversion rate. Learn how negative keyword strategy and campaign restructuring achieved 5.2x ROAS.

An eCommerce brand's Meta campaigns died from creative fatigue — frequency 8.2, CTR 0.6%. Learn how a 12-variant rotation system with UGC restored ROAS to 3.5x in just 14 days.

A TikTok-first e-commerce brand achieved 4.5% CTR with Spark Ads but lost $20K to a 7-step checkout with 94% cart abandonment. Reducing to 3 steps with guest checkout cut CPA by 88%.