Ad Graveyard

Learn from $1M+ in wasted ad spend

Real case studies of advertising failures across Meta, Google, and TikTok. See what went wrong, why it happened, and how to fix it.

Case Studies

$1.3M

Total Wasted

Avg Recovery Days

Platform

All

Google

Wrong Wallet: How a DeFi Protocol Spent $52K Targeting Web2 Users Who Had Never Touched Crypto

#google-ads#crypto#audience-blindness

Recovered in: 14 daysRead Case Study

MODERATE

GOOGLE

$18KWasted

Banner Blindness at $18K: When a CEX's Display Ads Became Invisible to Crypto Traders

#google-ads#crypto#creative-fatigue

Recovered in: 10 daysRead Case Study

MAJOR

GOOGLE

$41KWasted

The Attribution Black Hole: $41K in Google Ads With No Way to Tell What Worked

#google-ads#crypto#tracking-gap

Recovered in: 21 daysRead Case Study

CRITICAL

META

$87KWasted

Phantom Reach: How a Sports Betting Brand Burned $87K Targeting the Wrong Continent

#meta-ads#igaming#audience-blindness

Recovered in: 21 daysRead Case Study

MAJOR

META

$73KWasted

The $73K Drain: How Automatic Placements and Dayparting Gaps Bled a Sportsbook Dry

#meta-ads#igaming#budget-leak

Recovered in: 12 daysRead Case Study

CRITICAL

META

$38KWasted

Account Graveyard: How One Compliance Violation Killed 3 Ad Accounts and $38K in Learning Data

#meta-ads#igaming#compliance-trap

Before

After

3.2x

Recovered in: 30 daysRead Case Study

CRITICAL

META

$45KWasted

Dead Creatives Walking: A Casino Brand's $45K Lesson in Ad Fatigue Management

#meta-ads#igaming#creative-fatigue

Recovered in: 14 daysRead Case Study

CRITICAL

META

$31KWasted

Registration Desert: 4,200 Clicks, 89 Sign-ups, Zero Deposits — A Funnel Autopsy

#meta-ads#igaming#funnel-collapse

Before

After

3.1x

Recovered in: 16 daysRead Case Study

CRITICAL

META

$120KWasted

The 3x Budget Trap: How Aggressive Scaling Destroyed a $120K iGaming Campaign Overnight

#meta-ads#igaming#scaling-cliff

Recovered in: 45 daysRead Case Study

CRITICAL

META

$62KWasted

The Invisible Funnel: $62K Lost When Pixel Events Stopped Firing After iOS 14.5

#meta-ads#igaming#tracking-gap

Recovered in: 18 daysRead Case Study

CRITICAL

GOOGLE

$30KWasted

How Broad Match Keywords Drained $30K From a Crypto Google Ads Campaign — And the Exact Match Strategy That Fixed It

#Google Ads#Crypto#Keyword Strategy

Recovered in: 21 daysRead Case Study

CRITICAL

META

$50KWasted

How Blind Targeting Burned $50K in iGaming Meta Ads — And the Lookalike Strategy That Saved It

#Meta Ads#iGaming#Audience Targeting

Recovered in: 30 daysRead Case Study

MAJOR

GOOGLE

$35KWasted

How an E-Commerce Brand Lost $35K to Performance Max Cannibalization and Broad Match Bleed

#Google Ads#Performance Max#Broad Match

Recovered in: 14 daysRead Case Study

MAJOR

META

$15KWasted

How a Local Business Wasted $15K on Meta Ads Through CBO Mismanagement and Placement Leaks

#Meta Ads#Budget Optimization#CBO

Recovered in: 10 daysRead Case Study

CRITICAL

GOOGLE

$45KWasted

How a Crypto Exchange Burned $45K After Google Ads Suspension for Compliance Failures

#Google Ads#Crypto#Compliance

Before

After

2.9x

Recovered in: 45 daysRead Case Study

CRITICAL

META

$120KWasted

How Policy Violations Killed a $120K iGaming Ad Account on Meta — And the Compliance Overhaul That Rebuilt It to 3.8x ROAS

#Meta Ads#iGaming#Compliance

Before

After

3.8x

Recovered in: 60 daysRead Case Study

HIGH

META

$25KWasted

How Creative Fatigue Killed a $25K eCommerce Campaign on Meta — And the Rotation System That Tripled ROAS

#Meta Ads#eCommerce#Creative Fatigue

Recovered in: 14 daysRead Case Study

HIGH

TIKTOK

$40KWasted

How Polished Studio Ads Flopped on TikTok for an iGaming Brand — And the UGC Pivot That Delivered 3.2x ROAS

#TikTok Ads#iGaming#Creative Fatigue

Recovered in: 18 daysRead Case Study

CRITICAL

META

$70KWasted

How an iGaming Operator Burned $70K With a 3.2% CTR But 0.1% Landing Page Conversion Rate

#Meta Ads#iGaming#Landing Page

Recovered in: 21 daysRead Case Study

MAJOR

TIKTOK

$20KWasted

How a TikTok-First E-Commerce Brand Burned $20K With 94% Cart Abandonment From a Broken Checkout Flow

#TikTok Ads#eCommerce#Checkout Optimization

Recovered in: 12 daysRead Case Study

MAJOR

GOOGLE

$55KWasted

How a SaaS Company Lost $55K When Scaling Google Ads From $2K to $10K/Day Destroyed Smart Bidding Calibration

#Google Ads#SaaS#Scaling

Before

After

3.2x

Recovered in: 28 daysRead Case Study

CRITICAL

META

$90KWasted

How an iGaming Operator's 5x ROAS Crashed to 0.8x When Scaling From $500 to $5,000/Day on Meta

#Meta Ads#iGaming#Scaling

Recovered in: 35 daysRead Case Study

CRITICAL

META

$80KWasted

How Broken Tracking Cost a Crypto Exchange $80K on Meta — And the CAPI Overhaul That Delivered 5.1x ROAS

#Meta Ads#Crypto#Conversion Tracking

Recovered in: 45 daysRead Case Study

CRITICAL

MULTI-PLATFORM

$60KWasted

How a Broken Tracking Stack Wasted $60K Across Platforms for a SaaS Company — And the Full-Stack Fix That Restored 4x ROAS

#Multi-Platform#SaaS#Tracking

Before

1.2x

After

Recovered in: 28 daysRead Case Study

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