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RedClaw
Meta / Google / TikTok / LINE

Meta / IG Full-Funnel Media Buying

We don't just "run ads". We connect Ads → LP → Tracking → Dashboard → Funnel Optimization in one pipeline — so every dollar is attributable, iterable, and scalable.

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Average ROAS3.2x
Campaigns Managed500+
Ad Spend Optimized$2M+
Clients Served50+

What is Media Buying / Ad Management?

Media buying is a professional service where an expert team plans, executes, and optimizes paid advertising campaigns on your behalf. It covers audience targeting, creative production, budget allocation, conversion tracking, and continuous optimization — all aimed at maximizing your Return on Ad Spend (ROAS) while minimizing Cost Per Acquisition (CPA). RedClaw specializes in Meta, Google, TikTok, and LINE platforms, serving iGaming, crypto, e-commerce, and SaaS industries with full-funnel ad management.

4.2x

Avg. ROAS

500+

Campaigns Managed

$2M+

Ad Spend Optimized

Platform Expertise

Ad Platforms We Master

Tailored strategies for each platform to maximize your ad performance

Meta / Facebook Ads

The world's largest social ad platform with precise audience targeting and Advantage+ automation — the top choice for acquiring high-value users.

Custom & Lookalike Audiences for precision targeting
Advantage+ Shopping Campaigns automation
DCO dynamic creative combination testing
Pixel + CAPI dual tracking attribution

Best For

iGaming, E-commerce, App Installs

Typical Result

ROAS 3-5x

Google Ads

Covering Search, Display, YouTube, and Performance Max — capture high-intent users with proven purchase or signup intent.

Search Ads — high-intent keyword traffic
Performance Max cross-channel automation
YouTube video ads for brand awareness
Remarketing lists for precision re-engagement

Best For

SaaS, B2B, Local Services

Typical Result

CPA reduced 30-40%

TikTok Ads

The battleground for Gen Z audiences. Spark Ads and TopView formats drive massive engagement with native-style content.

Spark Ads — native creator-authorized placements
TopView / In-Feed high-visibility placements
Trend-based creative rapid iteration
E-commerce one-stop shopping ads

Best For

E-commerce, Entertainment, Apps

Typical Result

CTR improved 2-3x

LINE Ads

The dominant messaging platform in Taiwan, Japan, and Thailand. LINE LAP + OA integration builds high-retention acquisition channels.

LINE LAP precision audience targeting
OA friend acquisition + auto-reply flows
Rich Menu navigation & lead funneling
LINE Points reward ad incentives

Best For

Local Business, Finance, Medical Aesthetics

Typical Result

Friend CPA reduced 40%

Deep Dive

Platform Deep Dive

Explore our platform-specific capabilities, strategies, and proven results in detail.

Meta / Facebook Ads

The largest social advertising platform with 3.07B monthly active users.

Key Capabilities

  • Advantage+ Shopping & App Campaigns with AI-driven optimization
  • Lookalike audiences from 1% to 10% seed lists
  • Dynamic Creative Optimization (DCO) for multi-variant testing
  • Conversions API (CAPI) server-side tracking integration
  • Catalog Sales with real-time inventory sync
  • Instagram Reels & Stories placement optimization

Best For

E-commerce
Lead generation
App installs
iGaming player acquisition

Typical Results

3.2x average ROAS across managed accounts

Pro Tip

Combine Advantage+ with manual CBO campaigns for a hybrid strategy that balances AI efficiency with human insight.

Our Process

6-Step Full-Funnel Execution Process

From strategy planning to scale — every step has clear deliverables and acceptance criteria

Step 1

Audit & Strategy

Deep analysis of existing accounts, competitors, and market to create a data-driven campaign strategy.

  • Full account health check
  • Competitor creative & strategy analysis
  • KPI definition & budget allocation plan
Step 2

Creative Production

Produce high-converting ad creatives tailored to each platform and target audience.

  • Proposition / Trust / Benefit / Process testing matrix
  • Static + Video + Carousel multi-format coverage
  • Compliance review to prevent policy violations
Step 3

Tracking Setup

Build a complete tracking pipeline to ensure every conversion is accurately attributed.

  • Pixel + CAPI dual setup & verification
  • UTM parameter standards & naming conventions
  • Conversion event definition & custom reporting
Step 4

Launch & Test

Validate hypotheses with small budgets to find scalable audience and creative combinations.

  • Multi-audience A/B testing
  • Creative win-rate tracking & real-time adjustments
  • Placement optimization & bidding strategy tests
Step 5

Continuous Optimization

Iterate on creatives, audiences, and funnel drop-offs based on data feedback.

  • Daily monitoring of core KPIs (CPA / ROAS / CTR)
  • Weekly creative updates & win-rate reports
  • Landing page conversion rate optimization recommendations
Step 6

Scale

Once stable CPA ranges are confirmed, strategically expand budget and reach.

  • Horizontal scaling: duplicate winning ad sets
  • Vertical scaling: gradually increase budgets
  • Cross-platform expansion & budget reallocation

Who It's For

We specialize in these industries with deep compliance and media buying expertise

Our Results

Real performance data from actual client campaigns

4.5x

Average ROAS

-35%

Average CPA Reduction

500+

Campaigns Managed

98%

Client Retention Rate

View Case Studies
Full-Funnel

Full-Funnel Architecture

Ad Creatives

Test matrix: proposition / trust / benefit / process, iterated weekly

Landing Pages

Conversion-type (fast) vs Trust-type (stable) — dual LP A/B

Tracking & Attribution

Pixel + CAPI setup & detection, UTM standards, iOS signal-loss handling

Real-time Dashboard

Daily monitoring + weekly reports: funnel drop-offs, creative win rates, audience contribution

Funnel Optimization

Choice reduction: Primary CTA "Claim benefit" + Secondary CTA "Learn more" for warm traffic

Retention & Re-engagement

Golden 5-15 min touchpoint, 24h identity anchoring, privilege exposure + soft landing

Free Tools

Free Marketing Tools

Use our free calculators to quickly evaluate your ad performance

Resources

Resources & Learning

Deep dive into Meta Ads strategy, compliance, and technical implementation

Service Plans

USDT pricing | Management fee 16–25%, scales down with spend

One-time setup

Landing page build
USD 250

Per page. Design and development, full tracking stack (GTM + GA4 + Pixel + server-side CAPI), review routing, event verification.

Ad account setup
USD 200

Per set. Ad account, Business Manager, Page, Pixel binding, payment method, initial configuration.

Rebuild after a ban
USD 0

Accounts get disabled in this vertical. We rebuild, backfill the reporting gap and replay logged events — at our cost, not yours.

Management fee

A percentage of actual ad spend in the billing month. It scales down as spend grows.

25%
Under $3,000 / month
20%
$3,000 – 14,999 / month
18%
$15,000 – 29,999 / month
17%
$30,000+ / month

Billed monthly. No lock-in, no termination penalty. Domain, landing pages, ad accounts, Pixel, GA4 and GTM are all registered in your name.

S | Launch

Setup + Test Launch

Entering the Taiwan market — need to connect the funnel and collect first batch of usable data.

  • LP (1 version) + Tracking/Forms/UTM
  • Pixel/CAPI/Event Detection
  • Basic Dashboard (daily monitoring)
  • First ad structure & creative test plan
Get Started
Recommended
G | Growth

Monthly Management + Funnel Optimization

Need stable conversions (registrations/group joins) with continuous creative and funnel iteration.

  • Everything in Launch
  • Full Meta/IG management (daily optimization)
  • Weekly creative testing & win rate reports
  • LP A/B testing (2+ versions)
  • Weekly report + meeting (30-45 min)
Get Started
X | Scale

Scale: Deep Optimization + Layered Metrics

Scale up and run long-term — maximize the golden 5-15 min post-registration and retention.

  • Everything in Growth
  • Touchpoint cadence design (scripts/reminders/tags)
  • Funnel layers: new → first action → high value
  • Advanced dashboard: creative/audience/path contribution breakdown
Get Started

4-Layer KPI Framework

We don't just track "did it convert" — we measure every layer from traffic to value

Traffic

CPM · CTR · CPC · Landing View Rate

Conversion

LP CVR · CPL · CPA

Value

FTD Cost · Payment Rate · AOV · D1/D7/D30

Experience

% completing key step within 15 min of signup ("Golden Excitement Period")

2-Week Pilot Trial

For teams new to the Taiwan market: test the full funnel with minimal budget, validate CPA ranges and handoff efficiency. Scale to Growth/Scale plans after passing.

Success Criteria

  • Deliverability: creatives and LPs can run stably
  • Data integrity: event tracking and attribution aligned
  • Cost range: core CPA within agreed range or trending down
  • Handoff efficiency: 15-min handoff rate meets threshold
Apply for Pilot

Long-term White-Hat. Compliance First.

No cloaking, redirect disguise, or any policy-evasion tactics
Pre-launch compliance checklist + creative banned-zone alignment
Rejection handling: creative swap → structure adjust → audience reorg
Compliance doc templates: 18+, Terms, Privacy, Responsible Gaming

Execution Milestones

Week 0

Kickoff

Document & asset confirmation, KPI definition, event planning, creative standards & localization

Week 1

Build

LP live, tracking connected, dashboard ready, ad structure built

Week 2

Test

Audience/creative/placement A/B testing to find scalable combinations

Week 3–4

Scale & Optimize

Data-driven scaling, creative refresh, funnel drop-off optimization

Frequently Asked Questions

Common questions about our media buying services

Our service covers the full ad campaign lifecycle: strategy planning, account setup, creative production, audience targeting, tracking setup, daily optimization, weekly reports, and budget recommendations. Depending on the plan, it may also include landing page design, funnel optimization, and automated reporting.
There is no contractual minimum. In practice, below roughly $1,000 per month there is not enough data to find scalable audience combinations, and the management fee sits at its top rate (25% under $3,000 per month). Higher budgets accumulate data faster.
We primarily support Meta (Facebook/Instagram), Google (Search/Display/YouTube/Performance Max), TikTok, and LINE. Based on client needs, we can extend to other platforms like Twitter/X, LinkedIn, or programmatic buying.
Typically, initial data trends appear within 1-2 weeks of launch. Within 2-4 weeks, CPA ranges can be confirmed and optimization begins. Stable ROAS is usually achieved within 4-8 weeks, depending on industry, budget, and objectives.
We have a dedicated compliance team that conducts thorough pre-launch reviews, including creative prohibited-zone alignment, regional regulation checks, 18+ age restrictions, and responsible gambling disclosures. We never use cloaking or policy-evasion tactics to ensure long-term account safety.
One-time setup — $250 per landing page (full tracking stack and review routing included) and $200 per ad account set — plus a management fee on monthly ad spend: 25% under $3,000, 20% from $3,000, 18% from $15,000, 17% from $30,000. Billed monthly, no lock-in. All fees are settled in USDT only — we do not invoice or accept fiat, card or bank transfer.
Yes. We provide real-time dashboards for clients to check core metrics anytime. Growth plan and above include weekly creative win-rate reports with optimization recommendations, plus a 30-45 minute weekly meeting for data review and strategy adjustments.
The Pilot is a 2-week trial designed for first-time clients or those entering new markets. It validates funnel integrity, CPA ranges, and handoff efficiency with a small budget. After passing the pilot criteria, you move to a full Growth or Scale plan.
We need your brand VI files (logo, brand colors, fonts), product/service descriptions, target market and audience info, and any existing campaign data. If you don't have ready-made creatives, our team can design and produce everything from scratch.
We use a Pixel + CAPI (Conversions API) dual tracking architecture, combined with UTM parameter standardization, event deduplication (event_id), and EMQ score monitoring. This effectively addresses iOS 14.5+ privacy changes and ad blockers, ensuring 95%+ event tracking accuracy.
Media buying is the strategic process of purchasing advertising space across digital platforms to reach your target audience at the lowest cost per acquisition. Unlike self-serve ad management, professional media buyers leverage advanced bidding strategies, audience segmentation, creative optimization, and cross-platform analytics to maximize every dollar of your ad spend. We handle the technical complexity so you can focus on your business.
One-time setup: $250 per landing page (design, full tracking stack and review routing) and $200 per ad account set (account, Business Manager, Page, Pixel, payment method). Then a management fee on monthly ad spend — 25% under $3,000, 20% from $3,000, 18% from $15,000, 17% from $30,000. The fee covers daily optimization, creative production, landing page and tracking maintenance, reporting, and account rebuilds after a disablement. Billed monthly, no lock-in.
We specialize in Meta (Facebook & Instagram), Google Ads (Search, Display, Shopping, YouTube, Performance Max), TikTok Ads, and LINE Ads Platform. We recommend the right platform mix based on your industry, target audience, and business objectives. Most clients see the best results with a multi-platform approach.
You can expect to see initial data and performance trends within the first 7-14 days of campaign launch. However, true optimization requires 4-6 weeks as we gather enough data for the algorithms to learn and for A/B tests to reach statistical significance. Most clients see meaningful ROI improvements by week 3-4, with compounding gains over subsequent months.
Our Launch plan works with ad budgets starting at $500/month. However, we recommend at least $1,000-$2,000/month for meaningful results, especially on platforms like Google Ads where competition for keywords can be high. For iGaming and crypto verticals, we typically recommend $3,000+ monthly to achieve sufficient volume for optimization.
Our Growth and Scale plans include creative consultation and basic creative production. This covers ad copy writing, image selection guidance, and video ad direction. For more advanced creative needs (custom video production, motion graphics, professional photography), we partner with specialized creative teams and can coordinate production as part of your campaign strategy.
We track a four-layer KPI framework: (1) Traffic metrics (CPM, CTR, CPC), (2) Conversion metrics (CVR, CPL, CPA), (3) Value metrics (ROAS, AOV, LTV), and (4) Quality metrics (retention rates, engagement scores). You receive weekly reports with full transparency into all metrics, plus real-time dashboard access. We focus on the metrics that actually drive your business growth, not vanity metrics.
We have deep expertise in iGaming (online casinos, sportsbooks), cryptocurrency and fintech, e-commerce (DTC and marketplace), SaaS and B2B, and local businesses in the APAC region. Our team understands the unique compliance requirements, audience behaviors, and creative strategies for each vertical. We also handle restricted/regulated industries that many agencies avoid.
We offer two service models: Basic Management (you provide the ad account and creatives, we handle optimization) at 15% of ad spend, and Full-Service (we handle everything from account setup to creative production) at 20-25% of ad spend. Full-Service includes a one-time setup fee of $200 for Business Manager configuration, initial creative batch, and tracking setup. The setup fee is waived if your first month ad spend exceeds $3,000.
We recommend a minimum of $20 USD per day (approximately 600 TWD). Below this threshold, ad platforms do not collect enough data for their algorithms to learn effectively, resulting in poor optimization. For optimal results, we suggest $30-50 USD per day, which provides sufficient data volume for the learning phase to complete within 3-5 days.
The pilot is not free, but it is deliberately small: $250 for the landing page, $200 for the ad account set, plus the management fee on actual spend (25% at pilot volume), with $1,000 of recommended ad budget. No lock-in — after two weeks either side decides whether to continue. We do not run zero-fee trials: two weeks with nobody optimising produces data you cannot act on.
The $200 setup fee applies to Full-Service clients who need us to create their Business Manager, ad accounts, and initial creative assets from scratch. This fee is automatically waived if your first-month ad spend exceeds $3,000. If you already have your own ad account and creatives (Basic Management plan), there is no setup fee at all.
Yes, we offer landing page production at 8,000 TWD per page (approximately $250 USD), which includes custom design, copywriting, and full data tracking integration (Meta Pixel, Google Analytics, conversion events). Not every campaign needs a landing page — if your goal is to drive conversations (e.g., WhatsApp, LINE, Messenger), you can skip this. However, campaigns with dedicated landing pages and pixel tracking consistently achieve lower long-term acquisition costs.
No contracts, no lock-in. You can pause or stop at any time. To end the service, simply revoke our Business Manager partner access — your ad accounts, audience data, and campaign history remain 100% yours. Service fees are calculated based on actual ad spend up to the day you stop, with no cancellation penalties.
Absolutely. We create separate campaign structures for each product to ensure clean data isolation and accurate performance tracking. Each product gets its own campaign, ad sets, and reporting, while billing remains consolidated. This allows you to compare performance across products and allocate budget to your best performers.

Ready to Launch?

Free 30-minute strategy consultation — we analyze your current campaigns and create an optimization plan.

Book a Call
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