Tracking Auditor

Audit Your Tracking Setup

23-item checklist covering Pixel, Server-Side, Analytics, Consent, and Attribution

Meta Pixel base code installed on all pagesCritical

Cannot track any website interactions. All campaign data will be missing.

Standard events (ViewContent, AddToCart, Purchase) configuredCritical

Cannot quantify key conversion events. ROAS calculations will be inaccurate.

Custom conversions defined for key actionsImportant

Cannot track business-specific actions. Optimization will be limited.

Pixel verified in Meta Events ManagerImportant

Potential data loss or double-counting issues.

Event deduplication configuredRecommended

Pixel and CAPI may double-count the same events.

Tracking Completeness

0%0/23 items

Category Scores

Pixel Tracking0/5

Server-Side0/5

Analytics0/5

Consent & Privacy0/4

Attribution0/4

Missing Items

Incomplete tracking items sorted by severity

Critical

Meta Pixel base code installed on all pages

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Critical

Standard events (ViewContent, AddToCart, Purchase) configured

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Critical

Meta Conversions API (CAPI) implemented

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Critical

User data parameters hashed (SHA-256)

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Critical

GA4 property correctly configured

Critical

Key events (conversions) defined

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Critical

Cookie consent banner implemented

Critical

Consent Mode v2 configured

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Important

Custom conversions defined for key actions

Important

Pixel verified in Meta Events Manager

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Important

Server-side GTM container deployed

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Important

Event Match Quality (EMQ) score > 6

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Important

Cross-domain tracking configured

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Important

UTM parameter strategy implemented

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Important

Data retention policies set

Important

Multi-touch attribution model selected

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Important

Cross-device tracking enabled

Recommended

Event deduplication configured

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Recommended

Redundant event streaming (Pixel + CAPI) configured

Recommended

Real-time data validation completed

Recommended

Lookback windows configured

Recommended

Offline conversion import pipeline set up

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* This tool provides general checklist items. Actual requirements vary by business scale and regulations.