How ad budgets get burned, and how they come back

Composite teaching scenarios drawn from recurring failure patterns on Meta, Google, and TikTok, not specific client engagements. See what went wrong, why it happened, and how to fix it.

Case Studies: 4
Total Wasted: $219K
Avg Recovery Days: 22

MAJOR

GOOGLE

$52KWasted

Wrong Wallet: How a DeFi Protocol Spent $52K Targeting Web2 Users Who Had Never Touched Crypto

#google-ads#crypto#audience-blindness

Recovered in: 14 daysRead Case Study

CRITICAL

Phantom Reach: How a Sports Betting Brand Burned $87K Targeting the Wrong Continent

#meta-ads#igaming#audience-blindness

Recovered in: 21 daysRead Case Study

CRITICAL

GOOGLE

$30KWasted

How Broad Match Keywords Drained $30K From a Crypto Google Ads Campaign — And the Exact Match Strategy That Fixed It

#Google Ads#Crypto#Keyword Strategy

Recovered in: 21 daysRead Case Study

CRITICAL

How Blind Targeting Burned $50K in iGaming Meta Ads — And the Lookalike Strategy That Saved It

#Meta Ads#iGaming#Audience Targeting

Recovered in: 30 daysRead Case Study

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