Estimate Your Campaign Return on Investment

How does this ROI calculator work?

It turns your monthly budget into conversions, revenue and ROI using a fixed benchmark for the industry and market you pick. You set three inputs: monthly ad budget ($1,000 to $100,000), industry (iGaming, Crypto, E-Commerce) and target market (Taiwan, Southeast Asia, Global).

The math has three steps. Estimated conversions = budget ÷ benchmark CPA, rounded to a whole number. Estimated revenue = conversions × average first deposit or order × LTV multiplier. Estimated ROI = estimated revenue ÷ budget. ROI here is a revenue multiple; ad spend is not subtracted first.

Example: E-Commerce, Taiwan, $5,000 budget. The tool's built-in benchmark is a $9 CPA, $60 average order and 1.5 LTV multiplier. Conversions = 5,000 ÷ 9 ≈ 556. Revenue = 556 × 60 × 1.5 = $50,040. ROI = 50,040 ÷ 5,000 ≈ 10.0x.

What does the CPA vs industry average comparison mean?

It subtracts one built-in CPA benchmark from another; it does not use your own data. The card shows "Your CPA" (the benchmark CPA for the selected combination) next to "Industry Avg", and the gap is shown as savings per conversion.

For Taiwan, the tool's built-in benchmarks are: iGaming CPA $22 vs $45 industry average, Crypto $20 vs $40, and E-Commerce $9 vs $18. So the E-Commerce Taiwan combination shows $9 saved per conversion. The page labels these benchmarks as coming from RedClaw campaigns between Nov 2025 and Feb 2026.

Because every parameter comes from a fixed table, changing the budget scales the results in a straight line. The tool does not model rising costs as spend grows, so use it to size a plan, not as a performance promise.

FAQ

What formula does the ROI calculator use?

Estimated conversions = budget ÷ benchmark CPA (rounded), estimated revenue = conversions × average first deposit or order × LTV multiplier, and estimated ROI = estimated revenue ÷ budget.

Does the ROI figure subtract ad spend?

No. The tool's ROI is estimated revenue divided by budget, so 10.0x means revenue is ten times the budget. It is not a net return.

Can I enter my own CPA or order value?

No. This tool only lets you change budget, industry and market; CPA, average first deposit or order and LTV multiplier come from its built-in table. To use your own CPL, conversion rate and customer value, use the Ad ROI Simulator instead.

What counts as a conversion for each industry?

In this tool, iGaming conversions are first deposits, Crypto conversions are KYC signups and E-Commerce conversions are purchases.

What happens if I double the budget?

Conversions and revenue roughly double and ROI stays about the same, because the formula is linear. In real campaigns, more spend often raises costs, which this tool does not model.