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Tracking Auditor

Audit Your Tracking Setup

23-item checklist covering Pixel, Server-Side, Analytics, Consent, and Attribution

Pixel Tracking0/5

Meta Pixel base code installed on all pagesCriticalCannot track any website interactions. All campaign data will be missing.
Standard events (ViewContent, AddToCart, Purchase) configuredCriticalCannot quantify key conversion events. ROAS calculations will be inaccurate.
Custom conversions defined for key actionsImportantCannot track business-specific actions. Optimization will be limited.
Pixel verified in Meta Events ManagerImportantPotential data loss or double-counting issues.
Event deduplication configuredRecommendedPixel and CAPI may double-count the same events.

Server-Side0/5

Meta Conversions API (CAPI) implementedCriticalApproximately 15-25% of conversion data will be lost due to browser restrictions.
Server-side GTM container deployedImportantRelying on client-side tracking, affected by ad blockers and ITP.
Event Match Quality (EMQ) score > 6ImportantLow Meta algorithm matching efficiency, reduced ad targeting accuracy.
Redundant event streaming (Pixel + CAPI) configuredRecommendedNo failover mechanism when a single tracking pipeline fails.
User data parameters hashed (SHA-256)CriticalUser data transmitted insecurely, potential privacy regulation violations.

Analytics0/5

GA4 property correctly configuredCriticalCannot access website traffic and behavior data.
Key events (conversions) definedCriticalCannot track key business metrics in GA4.
Cross-domain tracking configuredImportantMulti-domain user journeys will be fragmented.
UTM parameter strategy implementedImportantCannot differentiate performance across traffic sources.
Real-time data validation completedRecommendedData issues may go undetected for days.

Consent & Privacy0/4

Cookie consent banner implementedCriticalMay violate GDPR/CCPA and other privacy regulations.
Consent Mode v2 configuredCriticalGoogle Ads will increasingly restrict data usage without Consent Mode.
Data retention policies setImportantMay store excessive user data, increasing legal risk.
Privacy policy updated for tracking disclosuresImportantLack of transparency may lead to legal disputes.

Attribution0/4

Multi-touch attribution model selectedImportantCannot accurately understand each touchpoint's contribution.
Lookback windows configuredRecommendedAttribution windows that are too long or short will distort data.
Cross-device tracking enabledImportantCannot track complete user journeys across devices.
Offline conversion import pipeline set upRecommendedOffline conversions cannot feed back to ad platform optimization.

Overall Score—

Tracking Completeness

RedClawCategory Scores · 0/23 items

Pixel Tracking: —
Server-Side: —
Analytics: —
Consent & Privacy: —
Attribution: —
Overall Score: —

Tick the items you have in place to fill in this score.

Missing Items

Critical 8 · Important 10 · Recommended 5100% — Overall Score

Incomplete tracking items sorted by severity

CriticalMeta Pixel base code installed on all pages
CriticalStandard events (ViewContent, AddToCart, Purchase) configured
CriticalMeta Conversions API (CAPI) implemented
CriticalUser data parameters hashed (SHA-256)
CriticalGA4 property correctly configured
CriticalKey events (conversions) defined
CriticalCookie consent banner implemented
CriticalConsent Mode v2 configured
ImportantCustom conversions defined for key actions
ImportantPixel verified in Meta Events Manager
ImportantServer-side GTM container deployed
ImportantEvent Match Quality (EMQ) score > 6
ImportantCross-domain tracking configured
ImportantUTM parameter strategy implemented
ImportantData retention policies set
ImportantPrivacy policy updated for tracking disclosures
ImportantMulti-touch attribution model selected
ImportantCross-device tracking enabled
RecommendedEvent deduplication configured
RecommendedRedundant event streaming (Pixel + CAPI) configured
RecommendedReal-time data validation completed
RecommendedLookback windows configured
RecommendedOffline conversion import pipeline set up

Free consultation View tracking services

* This tool provides general checklist items. Actual requirements vary by business scale and regulations.

Email eric@redclawey.com
Telegram @eric16888999

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