Estimate Your Competitors' Monthly Ad Spend

How do you estimate a competitor's ad budget?

The tool multiplies a built-in monthly spend range for your industry by a market factor to produce a rough estimate. It does not read any competitor's real ad data, and you do not enter a competitor URL. You choose an industry (iGaming, crypto, e-commerce, SaaS B2B or local business) and a target market. The tool takes that industry's three built-in monthly spend values (baseline, median and top 10%) and multiplies them by the market factor: Taiwan 0.3, Southeast Asia 0.5, global 1.0.

Recommended starting budget = median x market factor x 0.3, which is 30% of the estimated median. When you switch to TWD, the tool converts at a fixed rate of 32 TWD per US dollar. These numbers are default assumptions, useful for sizing a budget but not a measure of what any particular competitor spends.

How is the budget split across platforms?

Each platform's share is weighted by the inverse of its built-in CPC, so cheaper-click platforms get more. The platforms you tick only change the split, not the total budget. Strategy tips come in three tiers based on the recommended starting budget: under $2,000, $2,000 to $10,000, and $10,000 or more.

Take e-commerce in Taiwan with Meta and Google ticked. The tool's built-in global e-commerce spend is $1,000, $10,000 and $80,000. Multiplied by 0.3, that gives a $300 baseline, a $3,000 median and $24,000 for the top 10%. The recommended starting budget is 3,000 x 0.3 = $900, about NT$28,800. Built-in e-commerce CPC is $0.80 on Meta and $1.50 on Google, whose inverses are 1.25 and about 0.667, so Meta gets about 65% and Google about 35%. Since $900 is under $2,000, the tool suggests focusing on one or two core platforms.

FAQ

Does the competitor budget estimator pull real competitor ad data?

No. It multiplies the tool's built-in industry spend ranges by a market factor, so the output is a rough estimate from built-in assumptions and does not reflect any specific competitor's actual spend.

What market factors does the tool use?

The built-in market factors are 0.3 for Taiwan, 0.5 for Southeast Asia and 1.0 for global. All three spend values and the recommended starting budget are multiplied by this factor.

Does selecting more platforms increase the estimated budget?

No. The total depends only on industry and market. Platform selection only changes how the budget is split, and at least one platform must be selected for the split to appear.

What global monthly spend does the tool assume for each industry?

Baseline / median / top 10% are: iGaming $5,000 / $25,000 / $150,000, crypto $3,000 / $20,000 / $100,000, e-commerce $1,000 / $10,000 / $80,000, SaaS B2B $2,000 / $15,000 / $60,000, and local business $500 / $3,000 / $15,000.

What exchange rate is used for TWD?

The tool uses a fixed rate of 32 TWD per US dollar and does not update it with market rates.