Are the ad health checker's benchmarks live industry data?

No. The tool uses a built-in table of benchmarks by industry and platform, such as a 2.0% CTR and 4.0 ROAS for e-commerce on Meta. These are fixed values in the code and do not update in real time.

Does the radar chart affect the health score?

No. The health score comes only from the diagnostic rule deductions. The radar chart separately converts each metric's ratio to benchmark into a 0 to 100 value to show which area is weakest.

Why are some platforms unavailable?

Platform options depend on the industry, and only combinations with built-in benchmarks appear. For example, SaaS B2B offers Meta, Google, LinkedIn and YouTube, while local business offers Meta, Google, LINE and YouTube.

Does high monthly spend lower the score?

Only by 3 points. When monthly spend exceeds 5x the industry's built-in median, such as $10,000 for e-commerce, the tool flags possible diminishing returns at scale.

Can I share my health check results?

Yes. The share button writes the platform, industry and all seven inputs into the URL, so anyone opening the link sees the same result.

Ad Health Checker

Check Your Ad Health Score

Name: RedClaw Ad Health Checker
Author: RedClaw

Enter your ad metrics to instantly diagnose issues and get optimization recommendations

Health Score

RedClawiGaming / Casino · Meta / Facebook

Starting score: 100
Critical: —
Warning: —
Info: —
Health Score: —

Fill in your metrics and run the check to see each deduction and your score here.

How is the ad health score calculated?

It starts at 100 and subtracts points each time a diagnostic rule is triggered. You pick an industry (iGaming, crypto, e-commerce, SaaS B2B or local business) and a platform, then enter monthly spend, ROAS, CTR, CPC, CPM, frequency and conversion rate. The tool compares each number with its built-in benchmark for that industry and platform. Every field starts with a sample value, so replace them with your own account numbers before running the check.

The rules are: ROAS below 1.0 costs 25 points, otherwise ROAS below 70% of benchmark costs 12. CTR below 50% of benchmark costs 10. CPC more than 2x benchmark costs 10. CPM more than 2x benchmark costs 8. Frequency more than 2x benchmark costs 12. Conversion rate below 30% of benchmark costs 20, otherwise below 60% costs 10. Monthly spend under the platform minimum costs 5, and spend above 5x the industry median costs 3.

What do the A to F grades mean?

A score of 90 or more is an A, 75 or more a B, 55 or more a C, 35 or more a D, and below 35 an F. Each finding is labeled critical, warning or info. The six-dimension radar chart (ROAS, CTR, CPC efficiency, frequency health, conversion rate, budget utilization) is calculated separately to show weak spots and does not change the score.

Take e-commerce on Meta. The tool's built-in benchmarks are ROAS 4.0, CTR 2.0%, CPC $0.80, CPM $6, frequency 3.5, conversion rate 6.0%, a $300 minimum monthly budget and a $10,000 industry median spend. Suppose you enter $2,000 spend, ROAS 2.5, CTR 1.2%, CPC $1.00, CPM $9, frequency 7.5 and conversion rate 3.0%. ROAS is under 2.8 (minus 12), frequency is over 7.0 (minus 12) and conversion rate is under 3.6% (minus 10). Nothing else triggers, so the score is 100 minus 34, which is 66, a C.

FAQ

Are the ad health checker's benchmarks live industry data?: No. The tool uses a built-in table of benchmarks by industry and platform, such as a 2.0% CTR and 4.0 ROAS for e-commerce on Meta. These are fixed values in the code and do not update in real time.
Does the radar chart affect the health score?: No. The health score comes only from the diagnostic rule deductions. The radar chart separately converts each metric's ratio to benchmark into a 0 to 100 value to show which area is weakest.
Why are some platforms unavailable?: Platform options depend on the industry, and only combinations with built-in benchmarks appear. For example, SaaS B2B offers Meta, Google, LinkedIn and YouTube, while local business offers Meta, Google, LINE and YouTube.
Does high monthly spend lower the score?: Only by 3 points. When monthly spend exceeds 5x the industry's built-in median, such as $10,000 for e-commerce, the tool flags possible diminishing returns at scale.
Can I share my health check results?: Yes. The share button writes the platform, industry and all seven inputs into the URL, so anyone opening the link sees the same result.