How ad budgets get burned, and how they come back

Composite teaching scenarios drawn from recurring failure patterns on Meta, Google, and TikTok, not specific client engagements. See what went wrong, why it happened, and how to fix it.

Case Studies: 3
Total Wasted: $123K
Avg Recovery Days: 12

MAJOR

The $73K Drain: How Automatic Placements and Dayparting Gaps Bled a Sportsbook Dry

#meta-ads#igaming#budget-leak

Recovered in: 12 daysRead Case Study

MAJOR

GOOGLE

$35KWasted

How an E-Commerce Brand Lost $35K to Performance Max Cannibalization and Broad Match Bleed

#Google Ads#Performance Max#Broad Match

Recovered in: 14 daysRead Case Study

MAJOR

How a Local Business Wasted $15K on Meta Ads Through CBO Mismanagement and Placement Leaks

#Meta Ads#Budget Optimization#CBO

Recovered in: 10 daysRead Case Study

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