Ad Cost Estimator
Estimate Your Media Buying Cost
Enter your budget and requirements to get an instant cost breakdown and projected results
Monthly Cost Breakdown
- Daily Ad Budget (USD)
- $50
- Ad Spend (paid to platform)
- $1,500
- Service Fee (22.5%)
- $338
- Monthly Subtotal
- $1,838 /mo
Service fee calculated on actual Meta ad spend, billed monthly
Monthly Subtotal $1,838/mo
One-Time Costs
- Account Setup FeeWaived if first month spend ≥ $3,000
- $200
Cost Summary
- Monthly Subtotal × 3
- $5,513
- Grand Total (3 Months)
- $5,713
RedClaw service fees and one-time costs are settled in USDT (1 USDT ≈ 1 USD)
Projected Results (Meta Ads)
- Estimated Leads
- 205 (68/mo)
- CPL Estimate
- $18-$26
- Expected ROAS
- 4.5x
Benchmarks from RedClaw cross-industry campaigns (2025–2026)
Two-week pilot — prove the whole funnel on a small budget
$250 landing page + $200 account setup + management fee on actual spend (25% at pilot volume). $1,000 recommended budget, no lock-in.
Save $169 in service fees
* Projections based on industry averages. Actual costs per contract. ROAS and CPL vary by creative quality and audience.
How is the ad management cost calculated?
The tool adds monthly ad spend, a service fee on that spend, and any one-time fees. Monthly ad spend is your daily budget times 30. The service fee uses the tool's built-in rates: 15% of spend for the Basic plan and 22.5% for Full-Service (shown in the interface as 20-25%).
One-time fees are a USD 200 account setup fee, which only applies to the Full-Service plan, and an optional USD 250 landing page. The grand total is (monthly ad spend + service fee) × number of months + one-time fees, with 1, 3 or 6 months to choose from. If monthly ad spend reaches USD 3,000 or more, the tool waives the setup fee. These are the tool's built-in assumptions; the actual quote is set by contract.
What does USD 50 a day for three months cost in total?
On the Full-Service plan with account setup and no landing page, the total comes to about USD 5,713. Monthly ad spend is 50 × 30 = USD 1,500, the service fee is 1,500 × 22.5% = USD 337.50, so the monthly subtotal is USD 1,837.50. Spend is below USD 3,000, so the USD 200 setup fee applies: 1,837.50 × 3 + 200 = USD 5,712.50, which the tool rounds to USD 5,713.
Where do the projected leads, CPL and ROAS come from?
They come from the tool's built-in Meta benchmark CPA and ROAS for the industry you pick. Estimated leads = ad spend ÷ benchmark CPA, the CPL range is 0.8× to 1.2× the benchmark CPA, and ROAS is shown as the benchmark value. For e-commerce the built-in CPA is USD 12 and ROAS is 4.0, so the example above projects about 125 leads a month, about 375 over three months, and a CPL range of roughly USD 10 to 14. Treat these as planning figures; real results depend on creative, audience and landing page.
FAQ
- What is the difference in service fee between Basic and Full-Service?
- The tool's built-in rate is 15% of ad spend for Basic and 22.5% for Full-Service (labelled 20-25%). Full-Service also carries a USD 200 account setup fee, which Basic does not.
- When is the account setup fee waived?
- When you choose Full-Service with account setup and monthly ad spend (daily budget × 30) is USD 3,000 or more, the estimator sets the USD 200 setup fee to zero.
- Is the ad spend paid to the agency?
- No. The estimator lists ad spend as money paid directly to the ad platform; only the service fee is the management cost, calculated on actual Meta spend and billed monthly.
- Which industries can I choose?
- iGaming, cryptocurrency, e-commerce, SaaS B2B and local business. Each one uses the tool's built-in Meta benchmark CPA and ROAS to project results.
- Are the projected results a guarantee?
- No. Leads, CPL and ROAS are projected from the tool's built-in industry benchmarks and are meant for budget planning only; actual results vary with creative quality, audience settings and landing page.