你的 CPA 贏過 幾 % 的同業？

How is the CPA percentile ranking calculated?

Your CPA is placed between three built-in percentile values and its position is found by linear interpolation. You pick an industry (iGaming, e-commerce/D2C, SaaS/B2B, crypto/Web3, fintech, online education, app installs or lead generation) and a platform (Meta, Google or TikTok), then enter your CPA in US dollars. Each combination has three built-in values: p25, median and p75.

Lower CPA ranks higher. A CPA at or below p25 maps to the 75 to 100 range. Between p25 and the median it maps to 50 to 75, and between the median and p75 to 25 to 50. Above p75 it maps to 1 to 25, and a CPA of 2x p75 or more is pinned at the floor of 1.

How do I read the ranking result?

A percentile of 90 or more is labeled top tier, 75 or more excellent, and 50 or more above average. 25 or more is labeled below average, and under 25 needs major improvement. The Top X% figure on screen is simply 100 minus your percentile.

Take e-commerce/D2C on Meta, where the tool's built-in p25, median and p75 are $5, $12 and $25. With a CPA of $9, you sit between $5 and $12. The ratio is (9 − 5) / (12 − 5), about 0.571, so the percentile is 75 − 0.571 x 25, about 60.7. The result reads: you beat 61% of peers, Top 39%, above average.

What are the limits of this ranking?

The percentile values are fixed numbers built into the tool, not live data collected from other advertisers. The tool also ignores country and how a conversion is defined. Purchases, sign-ups and leads are all called CPA, so rankings mean little when the definitions differ. Compare only CPAs for the same conversion event.

FAQ

Which industries and platforms does the CPA benchmark ranking cover?

It covers 8 industries (iGaming, e-commerce/D2C, SaaS/B2B, crypto/Web3, fintech, online education, app installs and lead generation) across Meta, Google and TikTok.

What currency should I enter my CPA in?

Enter it in US dollars. All of the tool's built-in percentile values are in USD, so another currency will distort the ranking.

Does "you beat 61% of peers" mean real advertisers were compared?

No. The figure is an estimated position interpolated from the tool's three built-in values (p25, median and p75). It is not drawn from a database of real advertisers.

Why does the ranking never go below 1%?

The code sets a floor of 1. Any CPA at 2x the combination's p75 value or higher is pinned at 1.

What are the built-in CPA benchmarks for app installs?

The tool's built-in app install values (p25 / median / p75) are $1.50, $4 and $10 on Meta, $2, $5 and $12 on Google, and $1, $3 and $8 on TikTok.