E-commerce
6 field notes on running an online store
· E-commerce · 12 min · E-commerce · 11 min ECPay in English: Accepting Payments in Taiwan (What It Asks For and Why We Got Rejected)
ECPay in English: personal sellers pay 2.75% on cards, what sign-up asks for, the 7 items it rejected on our two stores, and what it says about foreigners.· E-commerce · 10 min Meta Reported 65 Purchases, Our Store Had 34: How We Reconcile Ad Data With Real Orders
Meta reported 65 purchases; our store had 34 paid orders from Meta. ROAS looked like 1.49 in Ads Manager and was about 0.78 for real. How we reconcile.· E-commerce · 13 min Selling Online in Taiwan: Payments, Logistics and Registration (2026)
Selling online in Taiwan in 2026: Shopee's ~14% fees vs your own site, no Stripe, NT$65 store pickup, the NT$100k tax line, food and cosmetics rules.· E-commerce · 12 min Stripe for Non-US Residents: Opening a US LLC and Getting Approved
No Stripe in your country? Our Wyoming LLC got its EIN in 24 days and live Stripe keys the day we applied. Atlas cost, foreign-card fees, 7 mistakes.· E-commerce · 14 min E-Commerce Tracking Setup: Revenue, Products & Enhanced Conversions in GA4
Complete guide to setting up GA4 e-commerce tracking. Covers product impressions, add to cart, checkout funnels, purchase events, enhanced conversions, and revenue reporting with GTM data layer examples.
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